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Vietnam Compass is a turn-key business advisory service for investors looking to benefit from favorable labor costs or exporting Vietnamese products. Vietnam Compass wants to build an image of not only a reliable assistant but also a loyal fellow-passenger for all oversea businesses that want to co-operate or set up a new business in Vietnam.
VIETNAM COMPASS
A design by



The concept for Vietnam Compass’s branding is: “Making Vietnam to be a Promised Land”. The symbol of the Vietnam Compass’s logo was developed based on the image of a compass and the traditional ‘Lac’ Bird in Vietnamese fairy tales with the aim to bring out the characteristics of the business represented by the company’s name, as well as highlighting the image of Vietnam.

Animated Logo
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