Khai Xuan - Ngoi Phong Cach (New Year - New You) is the Tet campaign for Parkson in the year of Rooster. Parkson is a brand of fashion malls so their aim is to communicate with customers through banners, magazines and printed mails.

The theme of this project is paper craft. We find a paper artist to craft the chicken, rocks, trees, etc. and then shooting with models.